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Essar has entered another phase of its exciting Retail growth with the successful conversion of MPK’s high volume Chester Road station in Stanley, County Durham.
Chester Road is Essar’s 70th site in the UK, and the 13th MPK location to switch to the Essar brand. Essar has previously expanded its presence beyond its traditional supply envelope with retail locations throughout the South and West of England.
Customers at the site in Stanley will have the choice of four high quality fuel grades, including premium diesel and premium petrol.
This latest opening demonstrates that we now have a secure supply and logistics position in the North East.
Ramsay Macdonald, further commented: “We are delighted to be working with Top 10 Indie, MPK to progress growth of our respective businesses. This provides a ‘lighthouse location’ to showcase our brand in this region. It’s another leap forward in driving our customer journey.
“One of the many advantages Essar has as a refiner and exporter is the ability to swiftly secure advantaged additised product anywhere in the UK, with the support of our first class flexible logistics operations. We can now offer the award winning Essar brand proposition and a full range of quality products to the North East market and we would be delighted to hear from any dealers who are keen benefit from this.”
Aaron Moore, Territory Manager at Essar, said: “We are delighted to welcome Chester Road as the first Essar branded station in this part of the country. This is a very well managed site with a highly engaged team serving customers. They are very excited by the clean and fresh look of the Essar brand and we look forward to working closely with the store team to offer a great customer experience.”
Wayne Harrand, Head of Retail from MPK, commented: “As a UK manufacturer, Essar is best placed to service the changing energy needs of those people visiting our forecourts. We have been delighted with the customer reaction at Essar branded sites and this, together with our rollout of Morrisons Daily and Safeway Daily, are driving footfall, growing basket size and changing the demographic of our consumer base.”
Essar entered the UK retail market with the opening of its first branded forecourt in November 2015 at Coalville in Leicestershire. The company plans to open its first company owned flagship site opposite the Stanlow Manufacturing Complex in Ellesmere Port later this year and is the principal sponsor of the 2019 Forecourt Trader Awards.
For more information on how to transform your forecourt and join the Essar brand – please call 0151 350 4003.